I spent some time researching various elements related to land use and development in Thousand Oaks. This is such a dense (no pun intended) topic that I think it can be really hard to understand the land use map discussion currently happening, and equally, feel really overwhelmed. And when you're overwhelmed, and you don't know what questions to ask, and you don't want to look uninformed, you hunker down to either "Camp A" or "Camp B" because it might be all you know.
So, with that in mind, I wanted to share my research. I structure out my research like I'm going to use it to create a piece, because that's how I can best structure my thoughts. I am in marketing after all. I'm always thinking: how can this be communicated more effectively? How can this dense topic be digestable? If I knew nothing, what would help me?